The first
element of consumer demand that will shape the health care market for seniors is is simply the
changing demographics of most wealthy nations, in which the population of the elderly is an
increasingly high proportion of the total population. This means that, for example, fewer
pediatricians and obstetricians will be needed in proportion to specialists in geriatrics and
chronic diseases. This also may means changing training of medical practitioners by including
more training in geriatric care and the special needs of elderly patients.
Another important shift is that people are living longer in different ways than in the past.
Many of the elderly are single and as child birth rates decrease, may have no families to care
for them. This means that health care options will respond to the existence of independent
elderly without family support structures. Also, as many of the elderly are relatively wealthy,
their will be increased consumer demand for upscale retirement on the one...
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