the message you think the author is sending and consider your personal world as well as the society and world you believe you live in. the message...

I think
that is speaking on two levels. There actually used to be people who spent
their lives searching for a way to turn common metals into gold. Alchemy received a great deal
of attention for many, many years, however, this book is all about symbolism. There is a much
deeper meaning to the idea of changing something common into gold versus finding wealth in
things that do not have "worldly value." What is the old saying? "All that
glitters is not gold."

On deeper level, I feel that Coelho may well
have been speaking to that which is "treasure" for one is not necessarily
"treasure" for another. After all...