- The power of
action. It's not enough to have dreams; you have to be prepared to take action to
make those dreams come true. The Crystal Merchant is a Muslim and yet has never been on the Haj
to Mecca. Yet, Santiago sold his sheep and quit his job as a shepherd to follow his Personal
Legend. - Change is both inevitable and
desirable. Once again, the Crystal Merchant provides an example of what Santiago
is reacting against. The Merchant is stuck in his ways, terminally resistant to change. He
doesn't seem to understand why his business is failing. Santiago suggests they build an outdoor
display to attract more customers. The Merchant eventually relents and Santiago's idea pays
off. - You must live in the present. The
present moment is the only field of possibility: the past is over, and the future has yet to
happen. That's the trouble with the Merchanthe doesn't embrace the present and instead allows
himself to be defined by his past and a desired future that he has no intention of fulfilling.
He wants to have something to look forward to in life. Ironically, this attitude guarantees that
he will never have anything real to look forward to. - We have
nothing to fear but fear itself. Fear holds us back and stops us from taking
risks. The Merchant won't go to Mecca, nor will he do anything to improve business unless
prompted by Santiago. But in order to achieve our Personal Legend it is necessary to realize
that the fear of suffering is always worse than the suffering itself.
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