I would
think it important to consider the role of the media in the attitudes of both men and women when
considering the social behavior and many other aspects, of gender and human interaction. For
several generations now it has been common practice to sell an enormous number of products by
giving them a seductive quality. Anything from bath soap to cigarettes are hawked with ads
geared to "get the girl or guy." Businesses and advertisers are also very good at at
"targeting", their market.This means that they choose young, impressionable, sexually
curious individuals to influence, in an effort to promote their products.
Economics can also be a consideration in gender dynamics. The traditional treatment of women for
centuries was based on the fact that women were mostly dependent on men, fathers, husbands or,
rarely, employers. Now that women are more evenly integrated into the work force they have a
greater range of choices as to what kind of relationships they choose. Social changes have made
the traditional family unit less of a mandatory need for women and more of a chosen
option.
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