The
    indifference curve is convex to the origin because you receive less satisfaction for consuming
    increasingly large quantities of something. Essentially, it is the concept of diminishing
    returns. If you are hungry and you eat one cookie, the difference in pleasure will be massive
    between receiving nothing and receiving one cookie. However, you will receive a smaller
    difference in pleasure by receiving a second cookie and an even smaller difference for each
    subsequent cookie.
 Essentially, as you consume more product, your marginal
    pleasure decreases, because the difference is less substantial...
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