What kind of business-level strategy is Procter & Gamble pursuing?

Proctor
and Gamble is pursuing multiple avenues at once in order to improve their market position. While
there are numerous different tactics companies take, they have decided to focus on more specific
markets and penetrate them as thoroughly as possible. The first step to doing this is a
consolidation effort. Proctor and Gamble is removing some of their more poorly performing brands
in favor of those in which they can leverage their name brand and profit margins. They have
offloaded Duracell, Camay, and others that were a small portion of the company's profitsthough
they continued to...