Propaganda as
an appeal to emotion is practiced widely by the pigs. , the public-relations pig, often uses
faulty logic to convince the other animals that the pigs need to have better comfort to keep the
humans from returning:
"Do you know what would happen
if we pigs failed in our duty? Jones would come back! Yes, Jones would come back! Surely,
comrades," cried Squealer almost pleadingly, skipping from side to side and whisking his
tail, "surely there is no one among you who wants to see Jones come back?"
(,
, msxnet.org)
Because the farm is
supposed to be operated equally by all animals, with all animals responsible for the well-being
of all the others, this argument makes little sense; if the pigs "failed in their
duties," the other animals should be able to step up and provide the same duties. However,
the bogyman of Jones is enough to convince the other animals that the pigs absolutely need to
have better food and accommodations, as well as not performing the same labor. After all, no
animal wants to be blamed for aiding the return of Jones; in this fashion, the pigs improve
their own station at the expense of the other animals.
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