What is the difference between strategic plan, tactical plan and operational plan? can you please give specific examples.

Strategic
plans, tactical plans, and operational plans all work together to move an organization forward.
The difference between them lies in the level of specificity and the level of management which
deals with them.

To provide specific examples for the purposes of this
question, I will consider the question from the point of view of an advertising
agency.

Strategic planning affects the whole company and is the
responsibility of top management. Strategic plans are broad and general and deal with the
mission of the company, as well as its future goals. So, for an advertising agency, a strategic
plan could be something like this: To gain new clients by providing innovative
service, having state-of-the-art technology at our disposal and staying on the cutting edge of
the industry.

Tactical planning relates to mid-level management
and offers specific actions as ways of working towards the strategic plan. These plans are less
general than strategic plans, but still do not include vast amounts...