Take a position: Brands cannot be expected to last forever versus there is no reason for a brand to ever become obsolete. Often, after a brand begins...

While
the term forever seems to used here to mean a very long time, arguments can be made both for
the continued viability of a given brand and for its extinction. The underlying concept that is
being applied is brand life cycle or product life cycle. Because very few brands last more
than a few decades, there is far more evidence to support an argument against longevity. In
addition, while it may seem that many brands enjoy considerable longevity, the vast proportion
of businesses fail in their first few years, so many consumers never had an opportunity to
develop loyalty to them.

The longest-lasting brands are in the food and
beverage industries, with several European brands lasting more than a century. However, a brand
name may also continue but require changing over time to fit the needs of new, often younger
consumers. Furthermore, while a given brand may remain popular or even become iconic, the cost
of supporting the brand may ultimately make it...

href="https://www.bu.edu/bhr/2014/10/01/the-prevalence-of-longevity-among-leading-brands/">http://www.bu.edu/bhr/2014/10/01/the-prevalence-of-longev...
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