What do shortcomings (in business) mean? And an example please.

A
shortcoming is some kind of imperfection or lack that takes away from the strength of a whole
person, plan, system, and so on. In some regards, a shortcoming is a subjective analysis. Saying
that someone is disorganized is a relative statement because it begs the question
"disorganized compared to what?" Despite that relativity, theis still negative. Saying
that someone or someone's business is disorganized would be considered a shortcoming.

The disorganization, as a business shortcoming, could cover a broad range of things.
The business might be disorganized regarding the...