The term culture industry was coined by Adorno and a colleague to
reflect the mass production of products of entertainment for the masses, the process resembling
a production on factory assembly lines. This industry, they claimed, attempts to force consumers
into always adhering to market interests, thereby further supporting the ongoing culture
industry.
Adorno argues that this cultural industry has grown so large and
influential that people have collectively lost their capacity for individual thought. As people
strive for sameness, they conform to the ideals delivered to them through movies, ads, and
music. They no longer seek higher ideals such as freedom and creativity, settling (and even
striving) for the misleading psychological needs produced in capitalist markets. Therefore, the
real interests (or needs) of humans are neglected in this market, and intentionally
so.
Adorno goes on to say that humans are swayed so easily because of their
"ego weakness," and that American filmmakers...
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