Monday, 27 May 2013

In Animal Farm, how does Squealer use language to control the animals?

uses a number of techniques to manipulate the other animals with language. One of the
most common is the threat, veiled or unveiled. The first time he is sent out to explain why the
pigs must eat all the apples and drink all the milk, he asks the animals whether they want to
see Jones return. This is his favorite threat and is used to justify many of 's depredations. At
the same time, Squealer's words are often backed up by the dogs, who happen to be nearby and
growl threateningly.

In the same speech, Squealer also uses scientific claims
to justify the pigs' position:

Our sole object in taking
these things is to preserve our health. Milk and apples (this has been proved by Science,
comrades) contain substances absolutely necessary to the well-being of a pig. We pigs are
brainworkers. The whole management and organisation of this farm depend on us. Day and night we
are watching over your welfare. It is for YOUR sake that we drink that milk and eat those
apples.

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