Although the ranch opposes social norms, how does it actually impose them on its inhabitants (in The Girls by Emma Cline)?

The ranch
claims to be opposed to possessions and to money. The girls share clothes and food rather than
owning things as individuals, and they dumpster dive for food in the nearby town of Petaluma
rather than buying things, although this is also because because they have no money to spend.
Still, the social dynamics work to uphold ideas that love and validation should come from
external sources, and power is enforced through coercion, and the girl's subservience is tested
repeatedly in ways that only vulnerable people could pass. Ultimately, Evie realizes that the
counter culturalwas just attractive decoration to disguise what was actually a deeply
authoritarian cult, with the idea of freedom covering up the fact that one person, Russel, was
really in charge.